Koldies Mixers

What started as a passion project quickly turned into a small business. When my sister Cassi and I were couped up inside (no pun intended) through COVID-19, we decided to take our cocktail-making to a larger scale, and thus, Koldies Mixers was born.

We wanted to create a fun brand to represent the fun spirit of cocktails and colours of the fruits inside. It had to pop off the shelf and stand up to competitors in a saturated market. It was a clean, all-natural brand so that was important to sell in our messaging. Using only real ingredients, these homemade mixers became a hit. This became a fun project to create, brand and market as the touchpoints were endless. From printed pieces like tradeshow banners, stickers, sell sheets, merchandise, business cards, postcards, and packaging to digital assets like social media content and website graphics, I got to put my practical knowledge and skillset to work.

We also got to collaborate with local photographers Better Yet Creative and copywriter Liz Hammond to come up with catchy copy.

Scope

Branding, Creative Direction, Social Media Marketing, Content Creation, Packaging, Marketing Strategy, Event Planning, Print Design

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