Kackalacka is a fictitious craft brewery based in St. Kilda, Melbourne. Two Swedish backpackers chasing the surf decided to combine their passions: music, surf and beer, to create a unique blend of hops. Inspired by the 80s punk poster scene, the hand rendered typography shares similarities to the cockroach that Kackalacka was named after, while the halftone gradient shows an iconic shot of St. Kilda on a busy day.
Branding for a fictitious food truck concept, based on Canadiana and our stereotypes. More on this project coming soon!
These redesigned versions of Homer's "The Odyssey" and "The Iliad" use star charts as the theme. Referring to Greek mythology and the constellations that came about from the different stories highlights the importance of navigation by stars in antiquated times.
Gold and silver leaf have been used to create harmony between them but to differentiate them as well. The typography and paper stocks selected have been carefully picked, to give an old world feel.
Vegabus is an exciting new vegan food truck coming to Melbourne. Serving up sizzling plant-based perogies, this brand is all about embracing the fun, youthful consumer that it is targeting. Breaking the stereotypical "vegan" branding was the main goal, so by using bold 80s patterns and colours, we avoided the traditional earth laden aesthetic that is commonly associated with this culture.
Music: Good Time by Brazilian Girls.
A postcard collection I designed for a creative advertising project while studying at RMIT, in Australia. I photographed various iconic arts theatres in Melbourne on 35mm, to emphasize the historical relevance of these venues for the city's annual film festival. The colours are based on the existing MIFF logo while the photographic medium is relevant to the topic. On the backside, interesting trivia is revealed about the venue.
A kinetic typography video created in After Effects, to reflect the pshycadelic nature of the song.